Rap Việt and King of Rap were the two TV shows that grabbed attention throughout late 2020. This was also the major turning point that helped rap win over a huge fan base. Alongside that, Rap Việt and King of Rap gave us — marketers — some genuinely useful lessons.
Let’s revisit these lessons with Big E!
THE IMPORTANCE OF MARKET RESEARCH IN RAP VIỆT’S AND KING OF RAP’S MARKETING CAMPAIGNS
Their recent success was no accident. Rap Việt clearly showed how well it understood its audience. Unlike King of Rap’s rushed approach, everything was prepared carefully and thoughtfully by Rap Việt. First, Rap Việt carefully calculated its timing…
To better understand the lesson on the importance of market research, see the article below.
Learning about the importance of Rap Việt’s market research
THE LESSON FROM RAP VIỆT’S AND KING OF RAP’S BRANDING STORY
Alongside market research, Rap Việt’s branding story also outshone King of Rap’s. By now, everyone knows the Rap Việt brand, and everyone watches it. Alongside that, Rap Việt easily topped both revenue and trending charts…
Learning the lesson from Rap Việt’s and King of Rap’s branding story
RAP VIỆT’S TOP-TIER BUSINESS EQUATION
Of course, every show, event, or marketing campaign has to solve its own business equation. Besides ideation and market research or branding, revenue is also a concern for owners and investors. If a marketer doesn’t solve this equation…
How was Rap Việt’s top-tier business equation solved?
Overall, both Rap Việt and King of Rap achieved certain success in both revenue and brand-image growth. This is also a great opportunity for marketing professionals to learn and level up their own skills. As a marketer myself…
THE FOOL — EASY KNOWLEDGE CHANNEL