PART 3: THE TOP-TIER BUSINESS EQUATION
Wrapping up the finale with plenty of emotion, Rap Việt and King Of Rap closed out their first season with an unforgettable mark on the audience. Rap’s heat is said to have spread further than ever before in history, through these two hit shows. These two blockbuster shows connected millions of hearts and left their mark…
Rap Việt vs. King Of Rap: who won on the business front?
From a business standpoint, there’s no denying Rap Việt is dominating over King Of Rap. Leveraging existing strengths on social platforms and smart product investment decisions brought Rap Việt admirably successful results. King Of Rap’s appeal isn’t…
As for revenue, this is certainly a number Vie Channel will keep confidential, but it’s easy to guess just how “massive” the take was after Rap Việt’s success. While King Of Rap spent heavily, Rap Việt achieved a better effect with a more economical budget. Alongside that, sponsor Pepsi provided no small support…
Rap Việt – King Of Rap: the merchandise business story
As mentioned in Part 2, the difference in Rap Việt’s branding that King Of Rap failed to match was creating booths and pop-up stores. The pop-up store became a magnet for Rap Việt’s fans, as well as a must-visit spot for fashion-product enthusiasts. At the pop-up store, customers could directly…
To please its fans, Rap Việt always found ways to bring its products closer to the audience. Leveraging its brand heat and its lineup of KOLs into merchandise sales brought in a major additional revenue stream and reaffirmed its influence. Opening pop-up stores wasn’t just a race to “decorate the most eye-catching”…
That’s why we’ve discussed strategic thinking for modern marketers before. Once again, we’ll revisit how that strategic thinking — or in other words, foundational knowledge of Branding and Merchandising — affects a brand’s success.
Rap Việt – King Of Rap: the lesson learned
From Rap Việt’s and King Of Rap’s story, it’s clear that branding is a long road. A brand is no longer simply a mark to recognize and tell products apart. Building a brand isn’t just picking a name and launching a product — it’s a journey full of challenges. To create a product that fits…
Alongside that, branding done in a rush won’t bring revenue — it takes a process of refinement to achieve breakthrough success. This is also a story about a marketer’s mindset and long-term direction. Because this is the process of building a name and product image in a customer’s mind through…
Wrapping up all 3 parts of “Rap Việt vs. King Of Rap – Business Lessons from the 4.0 Era,” Big E hopes that, from the most objective viewpoint possible, we’ve brought you some useful lessons. For any product, success requires the sturdiest possible starting gear, and the easiest lessons to find are the…